The public discourse, popular culture, peer to peer conversations all contribute to reproduce the dominant worldview of consuming goods and services; the more the better. But the results of easy credit (short term indebtedness in fact) can confuse or disorient a person into the self-image of unlimited means to satisfy desires for more stuff. This roadside advertisement is a symptom of "Affluenza," as the documentary named this sickness of consumer society that has run amok.
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