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| Trump (keep American great) at left; Harris (obviously) at right |
Less than two months from the national election, a display of yard signs is spreading ever so slightly; perhaps one public display per 50 houses around the city of Grand Rapids in the first week of September. Although the photo collage shows only two varieties of the basic formula of name + patriotic colors and stars, there are variations on this theme, and it does provide a good illustration for several points. One, the Harris sign is near the sidewalk and road so passersby can get a good look. The Trump sign is guarded near the resident's house, far from the sidewalk and the attendant risk of being vandalized, dabbed in graffiti, or otherwise insulted. Both put stars on their message: 7 for Trump and 9 for Harris, in this case. The message designers for Harris give equal size to both people. Trump signs (not the one here) with running mate JD Vance put his billing under Trump at a smaller size. These graphic design decisions seem to suggest non-verbally that status differs: equal status for the Democratic ticket, deference to Trump as being paramount for the Republican ticket. The punch line under the candidate names follows a different logic or taste in each case, too: "keep American great" for Trump is a riff on the 2020 pitch of "make America great again" (MAGA abbreviation), which ironically seems to endorse the Joe Biden administration in choosing the word choice "keep" American great. In other words, "let's not change the White House leadership." On the other hand, the punchline on the Harris yard sign could be heard as sounding smug or dismissive: 'obviously' suggests that no serious alternative could possibly be considered.
Elsewhere this same week there were yard sign variations, but still keeping the stars and the color scheme. "Take America Back" as a substitute punch line for the Trump sign. A letter-size (A4) Harris rebuttle gives its punch line, "Not Going Back." A normal size yard sign gives "Truth * Hope * Decency" for the Harris sign's punch line. In just about everything coming from Trump's mouth, imagination, or minions there is a strong irony - intended or baked in unknowingly: while one thing is declared about the opponent's shortcomings, very often the same words could be mirrored back onto Trump, too. When banned from using Twitter for a few years, Trump launched his own Twitter-like platform, curiously dubbed, Truth Social. By now the suspect nature of all social media and its murky flooding by bots and trolls intending harm makes the idea of "truth" and "social media" often incompatible. Appropriately, such murkiness seems quintessential of Trump's (public) life. So while the Harris yard sign declares "truth * hope * decency," the Trump campaign clings to their "Truth Social" messages, even now that Twitter's owner has dictated that Trump must be allowed to use the Twitter platform, again.
In summary, political campaign yard signs sprout in the months leading up to the primary election and a few months later, for the general election. The design elements, arrangement, and choice of words - their placement - their sequence and relationship to the rest of the elements all speak to people who glance at them while passing by. Even the placement of the signs seems to communicate a message, too. In total, only a fraction of the city residents does display signs for one or more office candidate. Whether the visual representation of candidates motivates or reminds passers by to vote or not is difficult to document or prove. But whether the signs affect the voting outcome or not, they are a normal part of the recurring election season and provide a small window into the thinking and assumptions and aspirations of candidates and the individuals and organizations supporters.
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