Grocery patriotism a month after Independence Day

Sunday afternoon grocery shopping in the peanuts, dried fruit, snack section.

Although the waist-level grab shot makes the Star-spangled Banner look very large, in fact this is the normal retail size that homeowners display on poles attached to the front of their house. Since this instance is indoors and cannot flutter in the breeze, the supporting structure holds the full rectangular shape rigidly unfurled.

The range of possible intentions by the grocery-store corporate headquarters, or the local branch store manager could be one or more meanings. Without probing in conversation, though, here are a few ways to interpret this public display on private property indoors, listed in no particular order of significance.

1. Initiated around the time of the July 4th national holiday in celebration of the Declaration of Independence from the colonial powers in London, this show of The Colors is a traditional sight, albeit normally outdoors instead of in the food rows.
2. Ever since the pandemic arrived at the end of winter season, little by little the small and large impositions on people of all ages and social circumstances has led to tension and irritability, tribal outbursts and blaming one another. So perhaps this national unity statement is a reminder that all citizens (and tacitly, too, the undocumented non-citizens) are members of the same team.
3. At the risk of overthinking the possible primary or secondary meaning, maybe what began as traditional July 4 exhibition has slowly taken on a new meaning as the federal government, starting with the POTUS, has failed to lead a response to Covid-19, including the Black Lives Matter movement, and will soon face the November election, preceded by the August Primary Election. Thus this flag might be a visual reminder to shoppers that times are bad for life expectancy, for social interaction, and for economic livelihoods and therefore it is time to elect fellow citizens who actually do have leadership credentials, plans, and results demonstrated in their careers.
4. Lastly, and not particularly compelling as a purpose for displaying the national flag, it could well be that this one location in all of the vast store, at shoulder height or higher to most shoppers, is meant as nothing more than a cheerful, comforting, decorative and status-quo declaration: "we were here before, we are here now, and we will be open for business tomorrow, too."