27 December 2021

Well stocked grocery-super store after Christmas holiday

 

palettes of food and drink fill the extra-wide space at the end of the normal aisles
Monday after 2021 Christmas on Saturday - so much in stock
When compared to the inventory size and variety at a convenience store or old-time "mom and pop" grocery store before the 1950s, the massive scale of the Superstore - combining general merchandise (department store) AND grocery store, along with pharmacy, automotive center, garden products - is really astounding for sheer abundance. This photo shows the extra-wide space for rapidly changing seasonal and specially priced goods at the end of the numbered aisles to the right and the non-grocery (department store) aisles left of this photo. For example, the stacks of packing boxes in yellow reaching from ankle to chest height offer bags of chocolate chips that are essential to the many variations on chocolate chip cookies. A shopper need only reach into the opening at the side of the carton to pull out as many bags as the wish. Not far away are 5# bags of all-purpose baking flour. Behind the lens is an ever shifting inventory of regionally brewed (craft) beer varieties. The numbered aisle to the right still add prominent display of featured items on the "end cap," but these massive pallet loads amplify the idea of "end cap" greatly, insisting on attention by shoppers since the cubes of product reach eye-level or higher and require care when navigating with one's giant shopping cart.

With so much space occupied, so much color, so much quantity of any given item in the grocery inventory, the general impression is one of abundance. If this is a feast for the eyes, then the visual effect can quickly lead to indigestion: Too Much Inventory. Projecting the full life-cycle of a foodstuff: it goes from source (field, ocean) to manufacture or processing and packaging and palletizing. Then truckers go from factory to depot distribution site before local delivery vehicles stock the retail level shelves. Once the consumer selects things for the shopping cart and either whiles away the time at checkout lane by browsing magazines and impulse purchases of candy and savory snacks, or else lines up for a turn at the self-checkout corral with one or two staff ready to trouble-shoot some of the scanning problems (alcohol sales requiring ID verification, mislabel/prices item, coupons not valid or not machine readable, double-counting of an item incorrectly swiped across the laser field, etc). Then, once consumed in whole or in part, the package is discarded and hauled away for solid waste (landfill) deposit, or sometimes it goes into the single-stream recycle curbside service in the city or town or countryside. In other words, looking back at this photo of such masses of products concentrated here, eventually each packet of chocolate chips will end up in a household within a 5 or 10-mile radius, then all these bags -once emptied- will end up during these next weeks and months scattered through the stream of solid waste carted away to the towering landfill ziggurat.

In summary, the scale and diversity of grocery (and department store) inventory today is astounding. Carts are scaled accordingly (the reverse of portion control: go big to encourage more buying). First-time shoppers can be intimidated as they gawk and wonder at the choices and the packaging volumes. Even long-time shoppers can sometimes express a slightly weary look, knowing how many steps their personal exercise calculator will record between arrival and checkout and exiting into the sea of cars filling the parking lot. Perhaps this kind of supply chain, display method, and business transaction is here to stay, forcing out of business almost all except the biggest regional and national stores.

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